Frequently Asked Questions

Are you thinking about joining our Certification and Licensing program? Do you have some lingering questions? We’ll we’ve got answers for you. Read on to get a clear picture of what we offer here at The Swann School of Protocol.


  • Just $75 will get you started in your business with full support from our staff. We will have everything ready for you to launch your business immediately after you’ve completed the Master Class.

  • Our three-day class takes place both virtually and in-person. Should you choose the in-person option you will attend the class here at our headquarters in Carlsbad, CA. Breakfast and lunch is served each day of class. Also, we provide a 4 course meal for training. Your training will coincide with virtual students watching along. You'll have the benefit of working hands on with Ms. Swann as she works her way through the curriculum. Additionally, you will have the opportunity to teach a mock etiquette class to real students. We will videotape your portion and provide you with valuable feedback. You will be given a copy of your presentation to review once you return home.

  • Yes, absolutely. Our three-day intensive masterclass is designed to provide you with the foundational support as an etiquette professional. As you come into our program, it is designed to give you constant mentorship. So, as you get prepared for the courses that you'll deliver, you will have mentors, tools and resources to help you along the way. You don't have to be completely proficient. Initially, you just need the desire to learn, and the commitment to plan each one of your sessions out as you go. We provide you with everything you need, from lesson plans to activities and hands-on activities, to help deliver great content to your students.

  • The total cost is a one-time installment of $3,000. This includes two learning tracks: The first one is etiquette certification, and we provide you with all of the necessary instructions and training to provide etiquette courses for children, teens, college, students, adults. You will also be certified to teach dining etiquette, and business etiquette. The second track is business development, and where we dive deep to help you with all of the necessary training to build and launch your business. This will include your infrastructure systems and processes.

  • We host three-day training sessions once a month. You can take a look at our upcoming calendar to see which month works best for your schedule.

  • Our train-the-trainer program takes place online via Zoom and in-person in Carlsbad, CA.

  • We teach you the core foundational skills of etiquette and proper social protocol. This covers a wide range of individuals. You will be able to deliver training to children, teens, college students, business professionals, as well as teach dining etiquette for all ages.

  • The Swann School of Protocol is a trademarked institution. When you pay your $67 monthly maintenance fee, you are given the right to operate as The Swann School of Protocol and use our licensed trademark, which includes the name and the logos.

  • We launched our five star program in November of 2017, and have licensed over 50 individuals since then.

  • Well, there's friendly competition on a regular basis. We have in-house contests that are very fun: everything from connecting with a buddy to a social media contest (for example, cleaning out your desk for the new year). We hold contests regularly to help inspire one another and cheer each other on. Some of the prizes have included gift cards to Macy's, Home Goods, and other really cool places.

  • Yes. We have monthly trainings, quarterly conferences, and an annual conference.

  • Yes, you may hire individuals in your business to help In a variety of areas, whether it be marketing, PR, accounting and so forth. Should you have the desire to hire an instructor for your etiquette classes, you are required to get a background check, and they would need to complete our certified etiquette training, which is delivered on demand.

  • Yes, we meet weekly for our Motivational Monday trainings. With that continued training, it gives you the opportunity to hear from other licensees, which we like to call Swann School Owners. You'll also get to meet at our annual conference and quarterly conferences as well.

  • As a Certified Etiquette Professional, you have the full right to travel as any other consultant does from state to state. Your license gives you the opportunity to operate anywhere in the United States. We like to share that your fortune is in your network of people that you have connections with, so you do not have to hand off any customers to a particular area. You, just like any other consultant, would get on a plane, fly to another city, deliver a keynote speech or a program, and fly back home.

  • Yes. We spend a great deal of time promoting and marketing etiquette consulting services to the general public. When individuals visit our website and they're located in areas outside of our headquarters, we refer them directly to our licensees.

  • No, not at all. Your success is our success. When your customers pay you, they pay you 100% and we do not request any commission. You are operating your business on your own.

  • No. Your business is owned 100% by you and you keep 100% of your revenue. You have control over all of your invoice and payments made. When your clients book you, they pay you directly. When you sell anything, your clients pay you directly. You are only required to make a one-time installment of $3000 and then a $67 monthly payment to the company, in order to maintain your licensing and all of the infrastructure systems that go with your Swann School.

  • No. Should you desire to operate as a separate business, then perhaps our specialized certification would be the best option for you. This particular model is for the individual who is ready for a turnkey operation and is interested in launching their business alongside the successful brand of The Swann School of Protocol.

  • The name of your business would be The Swann School of Protocol. Your investment gives you the right to operate as The Swann School of Protocol in your location. The Swann School of Protocol is a trademarked name, and you are paying for the license to operate, and utilize that name.